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Holst, A. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. The company has made a strong return in the recent years. He has a keen interest in business, hospitality and tourism management. John Koetsier is a journalist, analyst, author, and speaker. Apple is of one of those companies which have secured the status of a highly profitable and investment-worthy company. Comparisons of the figures are made within Apple’s own performance over the past financial years and where appropriate the figures are compared to two Apple’s competitors. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … By: Joe David | Tags: Business Environment & Strategy, Competitors of Apple (Competitor analysis of Apple). Dell Technologies (DVMT) is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. High aggressiveness of firms (strong force) 2. Apple Inc. has evolved fro… This article aims to explore the main competitors of Apple in different markets. Apple easily bests its competitors in terms of hardware sales and high-end gadgets. Toshiba. Samsung Electronics, Apple’s strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. What's next in smart watches might not look like a watch at all. Apple Inc.’s quick ratio improved from 2018 to 2019 but then slightly deteriorated from 2019 to 2020. Almost 30 percent of the market has been captured by a large number of brands with tiny market share. The ECG heart measuring capability, says Sinha. Who are the main competitors of Apple in the smartphone market? Last update: 08 October 2020. Samsung is the closest competitor of Apple’s iPhone but its market share is comparatively much lower. Now the competitive analysis of Apple with other competitors is shown in the table below. Its main competitors in this global market are Lenovo, HP Inc, Dell, Acer, and Asus with 22.5%, 21.7%, 16.2%, 6.1%, and 6.0% market share respectively (Holst, 2019). The firms success is a result of various strategies created to exploit opportunities and protect the business from threats. That’s what you might think after reading the different reports, analysis, comments, especially one comparing Apple to Nokia. This makes the smartwatch versatile and user-friendly. All Rights Reserved, This is a BETA experience. With all that money to be made, there is aggressive competition in each are Apple operate in. Personal computer market is highly competitive and constantly changing due to technological innovations and the rapid changes in consumers’ taste. In this case, it has a limited portfolio as compared apple competitors like Dell, Samsung and Microsoft. You may opt-out by. The main battlegrounds are emerging markets, where no company is well established. These factors present opportunities or threats that impact the business. It’s Not You, It’s Them. Competitors of Apple (Competitor analysis ... - How And What Apple’s other three big competitors in the country are LG, Motorola, and Google with 6.4%, 3.58% and 2.5% market share respectively. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. 7 Tips To Make The Most Of It, 16-Inch MacBook Pro: Leaks Point To This In 2021, Apple Loop: iPhone 13 Upgrades Confirmed, iOS Privacy Switched On, New MacBook Pro Design, Android Circuit: Risky Galaxy S21 Ultra Plan, OnePlus’ New Concept Phone, Powerful SnapDragon 888 Benchmarked, Here Is How You Can Help NOAA And NASA Forecast Changes In Earth’s Magnetic Field, Here Are Four Accelerated Technology Trends Impacting The 2021 Commercial Real Estate Market, Can’t Setup Your New Apple Product? On the given date, Apple’s CEO Tim Cook sent a letter to investors cutting guidelines for the 4th calendar quarter of 2018. The timeline on this development is long, however. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. The UI of Nubia Alpha comes with features like gesture control, shortcuts with image capture, and moving through apps. “The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness, and NFC embedded for payment are some of the key integrated technologies," says Counterpoint research analyst Satyajit Sinha. Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 is seen as a market changer (Owen, 2019). Google , Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. However, we are still in nascent stages in the evolution of smartwatch form-factors.". This is because it rarely markets its products. Such aggressiveness, observable in rapid innov… One thing market share numbers don't show: revenue share and profitability. I forecast and analyze trends affecting the mobile ecosystem. "Related use-cases and in addition to notifications with cellular capability are driving the smartwatch adoption. Apple Inc. has established its economic moat by developing competitive advantages around the industry. 5C analysis of Apple (5Cs of Apple) If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons. Apple Inc.’s operating profit margin ratio deteriorated from 2018 to 2019 and from 2019 to 2020. Apple faces the strong force of competitive rivalry or competition. Apple Strategic Analysis. Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively. Auditor's conclusion We have conducted a comparative analysis of the balance sheet and the income statement of Apple Inc. (hereafter – the "Company") for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). For 2019, Needham forecasts services revenue of $11 billion, making it Apple's fastest-growing division (30% year- over-year) and second-largest overall behind the $61.3 billion in iPhone sales. The Apple Watch is typically higher cost than competitor products from Samsung and Fitbit, giving the Cupertino company a disproportionate share of global smartwatch revenue, much like it enjoys with iPhone in the smartphone market -- where it recently dropped 30% in quarterly shipments. Thanks to the company's early 2000s reputation as a nonconformist response to … 4. Opinions expressed by Forbes Contributors are their own. Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. Incompatibility With Other Software That won't be generally available until 2025, Wang suggests. I forecast and analyze trends affecting the mobile ecosystem. Therefore, Apple must keep very close eyes on Amazon. All rights reserved BSSL. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Apple’s Shocking MacBook Pro Leak Confirms Massive Upgrade, New Apple Watch For Christmas? However, limited battery life remains a pain point for consumer’s decision-making process, irrespective of region and price band.”. That helped Apple expand market share slightly to 35.8 percent. Their … Every product is contributing a portion to the overall revenue. The Apple Watch is finally here in what has been one of the longest waits for an Apple anything in the company’s history. As of October 2019, its nearest competitors in this market are Samsung, Amazon, Huawei, & Asus with 17.31%, 3.82%, 1,34%, and 1.2% market share respectively (Statcounter, 2019). (2019) Market share held by the leading personal computer vendors worldwide in 2018, available at: https://www.statista.com/statistics/267018/global-market-share-held-by-pc-vendors/ (accessed 08 November 2019), Owen, M. (2019) Apple’s iPad still leading global tablet market despite Amazon surge, available at: https://appleinsider.com/articles/19/11/06/apples-ipad-still-leading-global-tablet-market-despite-amazon-surge (accessed 08 November 2019), Statcounter (2019) Mobile Vendor Market Share Worldwide, available at: https://gs.statcounter.com/vendor-market-share/mobile (accessed 08 November 2019), Statcounter (2019) Tablet Vendor Market Share Worldwide, available at: https://gs.statcounter.com/vendor-market-share/tablet/worldwide (accessed 07 November 2019). I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile. Other players include Imoo, which lost share this quarter, and Amazfit, Huawei, which has just 2.8 percent but is growing fast, and Fossil, which shrank slightly to 2.5 percent of the market. Apple is one of the most valuable companies as of 2019. Here are ten of apple’s biggest competitors. Smartwatch shipments jumped a very healthy 48 percent year over year in the first quarter of 2019, according to a new Counterpoint research note. Who are the main competitors of Apple in the personal computer market? So Why Is The Industry Struggling So Hard? ... Apple operates in a modest industry and must exhibit its best performance so that it can stay ahead of the competition. Who are the main competitors of Apple in the tablet market? The second major geography that Apple dominates is Europe. The iPhone X broke the mould in 2017 but 2018’s iPhone XS and XS Max, while very good phones, were only iterative improvements even though Apple pushed the … Comparison of Key Ratios and Metrics with Respect to Market This gives smaller businesses the opportunity to compete with Apple for a market share. Apple Inc.’s net profit margin ratio deteriorated from 2018 to 2019 and from 2019 to 2020. The most desirable feature in Apple Watch? Low switching cost (strong force) Companies like Samsung and LG aggressively compete with Apple. In Q3 2019, the market share of iPhone has sustained at 42% followed by Samsung brand smartphones at 25%. Dell named after Michael Dell. On January the 2nd of 2019, the beginning of the end started for Apple. Low differentiation of products (strong force) 3. If you liked any of these articles, please feel free to share with others by clicking on the icons below. Samsung trails Apple significantly in market share at just 11.1 percent, but grew faster at 127 percent. It began as a computer software and hardware manufacturers. Dell. In 2007 Apple Computer Inc. changed the company name to Apple Inc., which reflects the expansion in the market for consumer electronics while maintaining its traditional focus on the personal computer. As of October 2019, Apple is the second largest smartphone company in the world with 22.09% global market share. Global Smartwatch Shipments market share by brand in Q1 2018 vs Q1 2019. https://www.statista.com/statistics/267018/global-market-share-held-by-pc-vendors/, https://appleinsider.com/articles/19/11/06/apples-ipad-still-leading-global-tablet-market-despite-amazon-surge, https://gs.statcounter.com/vendor-market-share/mobile, https://gs.statcounter.com/vendor-market-share/tablet/worldwide, Advantages and disadvantages of simple random sampling. Also enter your email address at the bottom of the site to ‘Join us’ free for our newly published articles and newsletters. Apple leads the smartwatch market and grew just faster industry pace: 49 percent. Legal Hemp, Notably CBD, Generates Astonishing Revenues. The primary business activity of the company is Electronic Computers (SIC code 3571). Net profit margin: An indicator of profitability, calculated as net income divided by revenue. As of 2018, Apple’s market share in the global personal computer market is 6.9% which makes the company the 4th largest in the world. Samsung trails Apple significantly in market share at just 11.1 percent, but grew faster at 127 percent. Apple Inc.’s current ratio improved from 2018 to 2019 but then slightly deteriorated from 2019 to 2020. He writes regularly online on a variety of topics. While Apple is already in a lead… The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple competitors and includes Apple target market, segmentation, positioning & Unique Selling Proposition (USP). From q1 2018 to q3 2019, the market share of Samsung has remained at between 21% to 25%. In fact, some of the foldable screen technology that has recently been interesting (and faulty) in smartphones might be coming to your wrist: "Foldable displays are coming to smartwatches," says Counterpoint associate director Brady Wang. Premium Pricing Strategy Apple sets premium prices for its products and minimizes discounts to wholesalers to keep prices consistent across the market. However, it faces a number of powerful competitors in its global smartphone markets. In Apple’s case, this influence is based on the following external factors: 1. Apple is rapidly expanding into new services such as video content streaming, game streaming, credit card – competing with the dominant players such as Netflix, Disney, Citi, Chase, Paypal, etc. You may also like reading SWOT analysis of Apple Inc & Marketing mix of Apple Inc. Other relevant articles for you are: Advantages and disadvantages of franchising. Copyright ©2017 - 2025. Ten years of annual and quarterly financial ratios and margins for analysis of Apple (AAPL). Apple is the dominant leader in the global tablet market with 66.32% market share. Interestingly, there is still a lot of diversification in smartwatch manufacturing and brands. To 25 % battlegrounds are emerging markets, where no company is Electronic Computers ( code... & Strategy, competitors of Apple in the world with 22.09 % market! Dell, samsung and LG aggressively compete with Apple % market share just 5.5 percent, but grew faster 127. 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